Sunday, 14 March 2010

AUDIENCE

Following my last post I have been brainstorming possible outcomes and places to exhibit my work.

As well as having a selection of art prints of my illustrations, I want to create a Zine that will show a personal journey of my memories, I want place my illustrations on different supporting mediums creating a collection of work, that will further to promote me as an illustrator and reflect my interests for when I graduate. Other mediums I have thought of are postcard/gift card sets all of which including my Zine can be distributed to Art and Design haunts. Thinking of shops has also made me think of the possibilities of printing onto clothing reflecting my interest in fashion.

Exhibiting my work to an audience has led me to research stores such as Topshop and Urban Outfitters because they are renowned with collaborating with other designers. Topshop have previously hired Julie Verhoeven to produce a collection of christmas cards and have sold limited edition t-shirts with her illustrations printed on. However as Topshop are strictly a fashion based store I have been swayed more to Urban Outfitters who as well as fashion, sell homeware, stationary and art and photography related pieces. They are described as being quirky, vintage, bohemian, retro, hipster, and ironically humorous - their main audience is 18 - 30 year old who share a love of these styles. This is store that I feel defiantly shares and reflects my interests and style of working. Exhibiting within Urban Outfitters would broaden my possibilities of showing my illustrations on an extended range of mediums resulting in a collection of many outcomes appealing to a wider audience. All of which could also be available on a website.

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