D&AD MY IDEA OF RESISTANCE

Looking at resistance there is many ways it which it can be put in context or portrayed. In the brief they are asking that the idea of ' going against the grain, turning left when everyone is turning right, the idea of resistance being radical in the short term and revolutionary in the long term' is made apparent in our working. 

This will tie in directly with my negotiated practice brief as the idea of promoting a world which to the present human life is will be seen as unchartered waters and inevitably there will be resistance to deflect it. The idea of using resistance against a genetic revolution, is going to be the basis of this brief. 

The idea that population today will resist greatly against a new era being enforced, an era of better health and life style leading ultimately to perfection. This will meet the demands of the brief as it will cover politics, global countries, sexes and religions.