requirements
• we want a cool t-shirt – simple as that!
about us
• we think of ourselves as fun, creative and just a bit quirky
• the word wagamama means naughty/wilful child in japanese
• we can be a little tongue-in-cheek – as long as it’s funny and not offensive
• we are known for innovation and value originality
• we don’t like a cliché. our restaurants are inspired by the hustle and bustle of japanese noodle
bars, but our menu is an unmistakable blend of pan-asian fl avours. we think using asian
imagery might be a bit too obvious
what kind of design are we looking for?
• something that goes beyond a trend and is timeless – our staff might be wearing
this for years to come
• something you’d actually wear, a t-shirt you wouldn’t hide under your hoodie when you’re out
and about
• a t-shirt that allows for individuality – our staff are very diverse
• something that’s wearable and looks good on a bunch of different people and, of course,
looks good with black clothing!
• a design that has scope and can potentially evolve into a range of designs
• while it is a uniform, we don’t want people to feel as though they are wearing one – we always
say that we don’t want our staff to put a “wagamama face” on when they come to work. we
want our staff to feel as though they can be themselves!
branding
• if you use our star, make sure it’s the right way up, i.e. upside down
about our t-shirt
• cotton
• short sleeved
• relaxed fi t
mandatory requirements
• the only mandatory requirement is that the wagamama logo must be included
– but where (and how big it is) is up to you!
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