This is my final synopsis of study for the brief detailing my initial ideas, planned progression throughout the brief and the outcomes I will achieve and produce:
I will produce a campaign promoting that parents now have the right to design their own baby using Pre-implantation genetic diagnosis, more commonly know as the ‘Designer Baby’. Science already allows us to screen embryos for disease and remove those ‘infected genes’ produing a baby without an incurable disease. We can even deteremine the sex, although in most countris this is not legally allowed. This is just the beginning to what science will allow us to do in the forseeble future. I will be illustrating the possibilities of being able to design your own baby from hair and eye colour, right down to personality and traits. This will also be portraying future life where genetic enhancement is the normality, where a race of super humans will be built, a race of beauty and brains, in a Genetic Revolution. I will produce a ‘Its coming’ campaign consistiing of 6 illustrative posters which would be dispatched and displayed in towns and cities all over the world.
I have chosen this project because it will enable me to develop my style using a combination of photography and hand generated imagery. This approach to illustration is one that has seems to becoming an ever more larger trend, and one I want to determine myself a part of in my own unique way. By completing the D&AD brief based on ‘Resistance’ and the Lloyds TSB brief ‘The Art Of Nurture’ alongside the authorial brief I will linking my practice through a range oppourtunities. My direct target audience will be couple’s that are planning to concieve, however this is expanded to the rest of the public and the future generatons that the genetic revoluion: the creation of the perfect human will effect.
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